The Gentle Crowd brand identity is designed to convey a sense of calm and serenity, with a soothing color palette of soft pink with a mix of purple. The logo symbolizes a group of individuals gathered together with loops representing their mind whilst the very sharp part of the logo, symbolizes their tough exterior in society. In short this logo is about a sense of community and connection that is fostered in group therapy, some people have seen and grow through unimaginable situations. Gentle Crowd is one brand I know a pastoral therapist can own. I can create the website for this brand and all the content for it as well.

The brand messaging is focused on the importance of self-care and self-compassion, with an emphasis on the idea that it is okay to not be okay. The Gentle Crowd brand seeks to empower individuals whom may or may not have medical insurance but really do need the light and love of others who understand. These are for individuals who want to take control of their mental health and well-being and to feel supported and understood in their journey.

In a nutshell the Gentle Crowd brand is a place where individuals can come together to find healing and support in a compassionate and non-judgmental environment. It is a space where everyone is welcome and where the unique experiences and perspectives of each member are valued and celebrated, sometimes releasing your thought give you the opportunity to make room for better ones.